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5 Things A Marketing Director Wants Every Writer to Know

Bridget Marmion, a veteran marketing director, who spent decades at FSG, Random House, Houghton Mifflin and also worked with self-published authors, shares the top tips she wishes every writer knew, whether your genre is fiction or non-fiction.

Title, format, price, ads, publicity, social media, events, email marketing, what matters for YOUR book?

About This Episode

Bridget Marmion, a veteran marketing director, who spent decades at FSG, Random House, Houghton Mifflin and also worked with self-published authors, shares the top tips she wishes every writer knew, whether your genre is fiction or non-fiction.

During this 20 minute presentation Bridget will cover:

When you should begin plans to launch your book
The first question each author must answer before developing an effective publishing and marketing plan
The most important marketing tool
The least sexy, most crucial effective element of any marketing campaign
Developing YOUR marketing/promotional campaign

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Host

JoEllen Taylor

www.FirstEditing.com

Guest

Bridget Marmion

www.yourexpertnation.com

About The Guest

Bridget Marmion has spent over a decade each at Random House, Farrar, Straus, Giroux and Houghton Mifflin Harcourt, mostly as SVP of Marketing. In 2010, Bridget launched a full service marketing/publicity firm, Your Expert Nation, Inc, which is relaunching soon as BRIDGET MARMION BOOK MARKETING.

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