How to make large, profitable sales to non-bookstore buyers
The Buck Starts Here
There is a large, profitable opportunity for selling books to non-bookstore buyers.
About This Episode
Selling through retail stores is much the same as selling through bookstores. Publishers need a distribution partner, books are sold off the shelf and unsold book are returned for credit. Sale to non0reetail buyers in corporations, associations, military and the academic segment are not for resale, but for use as premiums and ad specialties. Sales are generally in large quantities, and for that reason can take a year or more to close. Books are sold on a non-returnable basis and the buyers pay shipping charges in many cases.
Brian gives you tips and instructions for selling books through non-bookstore retailers such as supermarkets, discount stores and airport stores, as well as making large, non-returnable sales to non-retail buyers in corporations, associations, schools and the military.
In this podcast, you will also learn how to make large, profitable sales to non-bookstore buyers and that there is a large, profitable opportunity for selling books to non-bookstore buyers.
Plus, get a 25% off any placement in his next catalog sent to promotional-products sales people who can sell your books to non-retail buyers, plus a 10% savings on membership in the Association of Publishers for Special Sales.
Get to know our Publishing Power Guest Speaker, Brian Jud!
About The Guest
Brian Jud is an author, book-marketing consultant, speaker, seminar leader and president of Premium Book Company. Brian is also the Executive Director of the Association of Publishers for Special Sales. Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). Brian has also written and published five titles on career transition that are distributed internationally. He is the author of the eight e-books with Proven Tips for Publishing Success and the contributing editor to several monthly newsletters. He was the host of the television show, The Book Authority that aired for 13 years.
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