Consistent action tips for growing your author platform to sell more books

The Long Game

Alexa covers the importance of authors to focus on more than just their book launch, but having a specific plan for audience growth beginning very early in the writing process and continuing long after the book has launched.

About This Episode

Many authors focus on writing their book and then think they should just launch. They do not take enough time to prepare and build an audience to set them up for success. Even those that do some pre-launch marketing often stop as soon as their book is published. This will result, 90% of the time, in a complete halt to sales as well. The authors who will have the most success know and understand the importance of a long-term approach to their book marketing.

You will learn:

  • Why authors must start their marketing early.
  • How authors need to focus on creating a plan and taking consistent action steps to follow that plan.
  • The importance of building an engaged and correct audience.



JoEllen Taylor

JoEllen Taylor


Alexa Bigwarfe

Alexa Bigwarfe

About The Guest


Alexa Bigwarfe is a USA Today Best-Selling author, speaker, and publisher. After turning to writing as a healing method in the wake of the death of her infant daughter, Alexa sought to learn every detail about the publishing industry. Alexa is the founder of Write|Publish|Sell, Kat Biggie Press, Purple Butterfly Press, Chrysalis Press, and the Women in Publishing Summit. 

 Get This Episode

Related Episodes